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Where Do You Want to Go?


Chrome & Dusts is a creative agency primarily focused on the fashion industry and e-commerce. We are a digital-led hub for building brands through design,  photography and e-commerce.

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Where Do You Want to Go?


Chrome & Dusts is a creative agency primarily focused on the fashion industry and e-commerce. We are a digital-led hub for building brands through design,  photography and e-commerce.

 

We help our clients identify and solve their market needs and challenges

At Chrome & Dust we design digital platforms that elevate the customer experience to catalyse profitable and sustainable growth. Our focus is understanding our client’s business objectives while fusing strategic thinking and creative execution.

As your strategic partner we craft digital-first brand programs, interactive experiences, and a visual eCommerce that differentiate and resonate in today’s consumer-centric, ever changing mobile business environment. This core philosophy stands at the centre of everything we make. The brands we build and the experiences we create live at the intersection of clarity and surprise and are positioned to matter in culture through shared values and ideals. Simplicity done right is what connects a brand with its audience, creates a winning strategy, and drives our making.

 
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Produce together


Chrome & Dust’s solutions are global, smart and environmentally sustainable.

Produce together


Chrome & Dust’s solutions are global, smart and environmentally sustainable.

Chrome & Dust’s vision is to embrace the human spirit into creativity and sharing. As a unique partner of several world brands, we produce in collaboration with our clients, profitable and sustainable growth.

It's not about technology, it's about people

Brand Development

Branding is what connects a company with its community.

In a communication landscape that is digitally-led, strategies that bring human interactions to technology have never been more important.

As an agency, everything we do is focused on helping brands simplify and clarify who they are and what they stand for. From strategy to activation, we collaborate with our partners to craft the content, moments, and messages that build modern brands, and express them clearly, authentically, and in unexpected ways.

Authentic connections between brands and people are made when engaging content captures a consumer’s attention and speaks the brand’s truth.

Branding is part of next generation retail: cloud commerce, mobile applications and location analytics, when fused together will give retailers an unprecedented level of data capture within value chain.

E-commerce

Don’t wait for internet sales, create it.

Shopping online is a more sophisticated challenge than ever. Customers expect brands to simplify the user journey as much as possible, while at the same time delivering the powerful brand moments that surprise and delight them. We offer services to manage and maintain all aspects of your online store, so you can focus on other important factors of your business. Our in-house team of website designers and programmers have extensive experience; from high-end retail to specialized boutiques using the top ecommerce platforms. We offer individual key services for your brand to fit any sized budget:

  • Website
  • Social Media
  • Digital Marketing
  • SEO
  • Inventory updates
  • Content edits
  • Amazon
  • Product Photography
  • Photo Retouching
  • Graphic Design

Photography

The first 2 seconds is the most important in advertising.

We work with design, PR and advertising agencies, corporate marketing departments and communications teams across USA, Italy and Sweden, shooting striking corporate images for marketing, design, advertising, PR and editorial use.

Our in-house photographers, product stylists, retouches, and graphic designers understand the objectives of your unique brand. We offer different styling options for your eCommerce product photography to suit your needs, on-model, mannequins or flat. We photograph your corporate headshots at your offices using our portable lighting studio. Our clients love the fact that we can come to their office and work around their schedule.

There are potentially 100 times more people looking for usable imagery today, than a decade ago.

Production & Logistics

Getting the right fashion products to the right sales channels can be a highly complex process. The typical problems facing with textile and apparel supply chain are short product cycle for fashion articles, long production lead-time and forecasting errors for fashion items.

You design it and our network of partners deliver it. Leave the garment manufacturing and logistics in our hands. We are a passionate team with more thirty years of experience in developing and producing garments, shoes and accessories.

As we are aware that the critical factors in the success of a new venture is the ability to produce very small quantities of high quality as quickly as possible we provide you with specialist logistic garment services partnership able to stock materials as well as finished garments, check the quality and pack the goods and delivering it for your best user’s experience.

The Lab


Chrome & Dust is a source of ideas and actions originating from art and love.  First, we build the experience with our creative team. And then we scale with your strategy team.

The Lab


Chrome & Dust is a source of ideas and actions originating from art and love.  First, we build the experience with our creative team. And then we scale with your strategy team.

Every 30 to 40 years something big happens in retail. It is only a matter of time then before the next wave of innovation crystallizes. Something important is likely to emerge between 2020 and 2030, and companies like Amazon, Alibaba, and now even Nike are doing their damnedest to ensure that they are leading. The consumer's smartphones will soon become remote controls for the commercial exploration of the physical world or better said, they will become tools to unlock Easter eggs within shopping experiences that will vary from one individual to the next.

At Chrome & Dust Lab we mix physical with digital, we search and explore with alternative looks and new materials combined with new technology, we explore with our partners solution from other industries, and finally defining the new “Made in Italy”.

Wearable tech is at its best when it isn’t obvious and promoted by ethical & sustainable Fashion Brands. Smart garments and e-textiles are altering the landscape of fashion, apparel, retail and future on-demand and e-commerce.

At Chrome & Dust we want wearables to become truly wearable and connected, we need to start looking at the clothes we wear every day of our lives. We need to think beyond step counting and create tech that gives actionable suggestions to improve our living, at the same time your marketing campain, as well as our well-being.

We are continually searching to improve the shopping experience thru integrated and smart products. The smartphone has become the central hub for an ecosystem that encompasses just about all of today’s connected products. The Business of Fashion traces the path of a product from factory to store, uncovering how technology and data are playing an increasingly important role in helping companies synchronise their supply chains.

Turning cotton fibres into functional electronic components can open to an entirely new set of applications from healthcare and wellbeing to the Internet of Things
— Dr Felice Torrisi, University of Cambridge

Sustainable fashion can be hi-tech!

More people than ever are aware of the impact the fashion industry can have on people and the planet. As one of the world's most polluting industries, second only to Big Oil. The industry overall and marketing in particular have little integrity. 'Green', 'Eco', 'sustainable' and the rest are nice but meaningless, feel-good marketing terms.

Sustainable fashion, is a part of Chrome & Dust’s business idea. We love Organic Bamboo fiber, it’s very soft, 100% bio-degradable fiber that grows naturally without the need for pesticides or fertilizers. As well as Lyocell fiber, also called Tencel, this 100% biodegradable fiber is produced in an environmentally-friendly manner from cellulose - the main material in plant cells.

Chrome & Dust also choose Fair Trade Clothing. Clothing made by businesses that have a commitment to social justice in which employees and farmers are treated and paid fairly, sustainable environmental practices are followed, and long-term trade relationships are fostered.

Blockchain

Blockchain technology wants to bring full transparency and consumer control to data collection on behalf of brands. It’s an idea that has been around for years: Consumers should control and explicitly sell their data for compensation. In the near future, users will also be able to answer brand surveys for compensation. Surveys can be targeted by country, region, gender and age. In the interest of full transparency, users will be able to see the brands that have purchased their data and for how much. Right now, pricing is based on “market rates.” In the future, it will become more dynamic.

Chrome & Dust belive this is a fascinating convergence of two things happening in the market: the emergence of blockchain as a solution to various market problems and growth of user privacy concerns and related regulations.

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Chrome & Dust is in the process of changing name and address, Please be patient with us. We are moving:

To:

VAT Number    IT 06747961214
Chrome & Dust  S.R.L.
Via Dell'Artigianato 56
20020 Castano Primo (MI)

From:

VAT Number    IT 06747961214
BEST BEFORE S.R.L.
VIA ORAZIO 143
80122 NAPOLI (NA)


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THE team


THE team


A new way to understanding work and competencies is unfolding: knowledge should be seen as networked communication. At Chrome & Dust we believe this requires us to learn new ways of talking about education, competencies and work itself. What is also needed is to unlearn the reductionist organizing principles that are still the mainstream. Work is communication and the network is the amplifier of knowledge creating value and learning.

 

THE Innovation TEAM


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ROBERTO GIANNINO

Co-founder and General Manager

Roberto has been active in the Garment Industry since the late 80s.

With years of experience in production, design, development, finishing and fabric sourcing, Roberto is innovative in the high-end technical clothing development, where procedural skills and creativity is required to get the right performance from the garments.

He previously worked for many of top brands and has consulted for several other brands like: Sector No Limits, Zegna, Capucci, Katharine Hamnett, Uniform. 

Previous Chrome & Dust, Roberto developed and produced a new lifestyle sportswear line, for the iconic skis brand Rossignol.

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RICHARD AHLSTROM

Co-founder and Digital Manager

Richard is a social entrepreneur, digital evangelist and professional photographer.

Some would would say that he is a driving force standing for having original ideas that adds values.

Richard manage also a non-profit organisation and work as a photographer traveling our blue planet.

During the past years, Richard have founded and run a numbers of companies covered industries such as the Telecom, IT, Software, Media and the Finance sectors.

Some of this companies has grown successfully and been integrated with other corporations fulfilling strategic roles earning decent revenues.

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Fabio Panza

Shoes & Accessories Manager

Fabio is by definition the shoe specialist. The long experience of his family in the footwear field began in 1955 with Geppy Panza, Fabio’s father.

Over the years, Fabio has specialized more and more in research and distribution of shoes and accessories of the highest quality.

In this sector, its commercial and product competence is recognized and appreciated by many of the most important players both in Italy and abroad.

Fabio today develops footwear products with a maniacal attention to the market so he is able thru his suppliers network, to sublimates products that stand out for their marketability.

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MariaCristina Rossi

Accessory Chef Designer

MariaCristina has more than 30 years of experience working professionally with leather goods.

She worked with the greatest contemporary designers producing their collections. For an example; 12 years with GIANNI VERSACE as Head of Collections Development, contributing to the growth and success of the Leather and Footwear department.

Previous Chrome & Dust, MariaCristina evolved from a manager to a businesswoman by founding her own company in 2011.

Today she holds lectures on Marketing and Merchandising at the most prestigious institutions and design schools.

MariaCristina is part of a research team working with Trends and Analysis of Consumers profiles, to provide guidance to manufacturers and designers for future collections.

Adriano RONCOLATO

Production Manager

Adriano is a passionate environmentalist, manufacturing manager. 

His long experience was born in the family factory, where he learned the techniques of manufacturing, production and quality control planning from his father.

He is very keen to promote cutting edge workmanships, sustainable garment finishing and logistics innovations, that are not only trend driven, but environmentally friendly.

Adriano has worked in the Italian clothing industry by collaborating in the development and production of knitwear and sportswear with several major Italian brands. He usually stays ahead of the curve, without compromising on timing nor quality.

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Mikael von Pfaler

Mobile Application Manager

Mikael is a mobile application developer for Android/iOS. Mainly interested in front end development, but not a stranger to back end programming either.

He has been developing for a range of platforms using a variety of programming languages over the years, but currently focus is mostly on Android/iOS.

Mikael is experienced C#/C/C++ software developer with good social skills and a willingness to learn new things. Solid education with a Master of Science degree in Computer Science.

Preferred development task is GUI-programming using C# in Visual Studio, but I have experience of programming on different platforms (Mac OS X, Mac OS 9, UNIX) and knowledge of a wide variety of different programming languages (Perl, PHP, JavaScript etc.).